Tuesday, November 18, 2008

What Do You Want to Change Next?

Christopher and I have been sick. Since early last week, we have been battling stomach viruses and flu viruses. Of course, if I hadn't taken him into the doctor for the stomach virus, we would likely not be battling a flu virus, but that's another story.

Saturday morning, Kevin, Christopher and I stopped by Target on the way home from the pediatrician. We bought some generic Motrin for babies. Little one had a fever that wasn't budging, and we fully intended on medicating our baby according to the doctor's suggestion. I bought the generic. I usually do.

Later that day, when I checked into Twitter, there was a new #thing. Not that I really understand the whole # in front of words, but I think it has to do with groups. Anyhow, the new one was #motrinmoms.

If this story is new to you, I suggest you go to Advertising Age and read this synopsis. They sum it all up nicely with the appropriate links. That will give you the basics.

There are also the opinions of bloggers who think people have over reacted, and of course the blogger who just has a great sense of humor about it. I'm finding the difference of opinions fascinating.

And because I'm sure you were wondering, the ad annoyed me. I found it completely miss the mark. I didn't feel the need to rant over it, but then again, I'm already not a fan of Motrin's parent company.

My point, however, is that did you know they have removed the ad? Did you know that they apologized?

Did you know that someone is listening to mothers online? I mean someone beside the crazy stalkers?

Our voices have always mattered. We are telling the stories of our lives, our families, our children, and everything else we hold dear. Our voices are important and deserve to be heard. There just seems to be more and more proof that the world is starting to listen.

I think this year has been a year of discovering how we can be part of the change in the world.

What do we want to change next?

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